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Last update: March 28, 2025

We’ve partnered with Blue to provide our readers a 5% discount on their rental. Read below to see why we recommend you rent from Blue. Then see the discount details here: Blue Car Rental discount.

I don’t know how many car rental companies there are in Iceland– 100? It’s tough to tell, since some of them are just agents and don’t have their own fleet of vehicles. Choosing one is really hard; there are a lot of horror stories out there.

After dozens of hours of research, we decided to rent from Blue Car Rental. Now, there are other companies out there that will most likely provide you with a positive experience. But here are the reasons we have been impressed with Blue (and some minor quibbles); you can use this to judge them against other options.