Last update: November 16, 2023

We’ve been recommending Blue Car Rental to readers of the web site for many years. (Here’s the post recommending Blue.) In fact,they are the only car rental company that we have ever recommended in Iceland! We have used them several times, including an electric vehicle rental in October 2023. We paid for that rental ourselves and were very happy with the experience we had. You can see all of the reasons in our review of Blue car rental, but here’s a quick summary:

They are very responsive. Send them an e-mail, and you’ll get a response. This sounds simple, but it’s far from common. I hadn’t seen this until recently, but Facebook sort of verifies this: Their Facebook page says that Blue “typically replies within minutes.”

They build in a lot of insurance for no extra cost. Rental car insurance in Iceland is confusing, and it’s nice to know Gravel Insurance and a low liability limit are included.
They rent new cars. When I rent a car in the United States, it’s almost a given that it will be less than 2 or 3 years old. That’s not always true in Iceland. But Blue only rents new cars (except for a model or two that will say “used model” in the description.
They are always working to make their service better. New in 2021, Blue now offers zero wait time delivery of your car, as long as you use their online check in before you travel.
They give you discounts on longer rentals. And, they made the discounts apply to most rentals. Blue used to offer every 8th day free. But since many people were renting cars for fewer than 8 days, they started adding discounts to days 4, 5, 6, and 7. I tried this with a sample summer rental, and the incremental price for each day went lower and lower starting at day 4. And the total savings for a 1 week rental were more than 1 free day overall!

Our Iceland car rental discount with Blue Car Rental

So, we’re happy to announce that we’ve partnered with Blue to offer you a discount on your rental with Blue. Whether you’re booking for a 2023 or a 2024 trip, all you have to do is click this link and you’ll save 5% on your rental! There are no more coupon codes to worry about.

Two things happen when you click that link. First, you’ll immediately see a “%” percent icon discount listed for every car:

Blue car rental discount code — Left: No discount applied. Right: Iceland with Kids Blue car rental discount applied

Second, on your final payment page, the coupon code field will be replaced with “ICELANDWITHKIDS activated:”

Update, November 2023: The discount is only available if this is your first visit to the Blue Car rental website. If you’re aren’t seeing the percent discounts when choosing a car, and you are still seeing a Coupon Code field at the end, you are not getting the 5% discount. If you seeing those changes, then unfortunately you aren’t eligible for the discount. If you have any issues, you can e-mail Blue and ask for help.

And that’s it! You’ll get 5% off in addition to any other discounts (like automatic discounts for longer rentals.) Let us know how it goes, or if you have any questions– send us an e-mail! Thanks!

Update November 16, 2023: There may be another volcanic eruption in Iceland in the new few days / weeks / months. As with the last several eruptions, this one is on the Reykjanes Peninsula where Keflavik International Airport is. Keep an eye on Icelandic new sources, such as Iceland Review.

Iceland With Kids may earn a referral fee if you book through a partner’s link. However, reviews are based solely on my personal experience. Partners never approve or endorse my editorial content.

We only recommend products we personally like, use, and recommend to friends.